Hacking NetFlix : Microsoft’s Moore on Xbox Movie Rentals, Netflix
Via Hacking Netflix, an interesting comment about buying movies versus renting them and why Microsoft’s Xbox only allows rentals, not purchases
Moore: We look at consumer behaviour. Of all the movies I’ve watched in my life, there are only about 20 I want to own. My wife drives me nuts. She goes to Costco and buys three movies because they’re only $16. I say, ’But we’ll only watch it once!’ For her it’s a spontaneous purchase. I have boxes of movies that we watch once and never again. We take them to Goodwill. I do Netflix. I watch it, I send it back. I don’t want it in the house.
I don’t completely agree.
While I have been guilty of buying movies that I don’t re-watch enough to justify the original cost, now, when I consider watching a movie, I consider if I am going to conceivably watch the movie a couple of times in the next year. If I am, or if its a movie that I want to watch on demand, I will pick it up. If not, I will let it lie and just Netflix it.