Blogger-Endorsers Must Disclose Their Freebies

Bloggers who favorably review companies’ products and receive benefits, like a free game console, for those reviews need to disclose to their readers such ties, the Federal Trade Commission has ruled.
For what it is worth, if I receive a book for free to review, I *always* mention that in the review, and I always will. I think my reputation is such that I don’t necessarily give a fluff review to something I have received for free, anyway, but I always make it clear if I have received an ARC, promotional copy, or what have you.