Retirement City and its social messaging

My work has its retirement plan through Wells Fargo. Our VP of HR invited us to play “Retirement City” which is an edutainment game to encourage people to save more for retirement by playing a game with questions, random events, and the like.

So I got to playing it a bit. And the social messaging started to rankle. The “You should save 10% of your pretax income” is smart advice. But the game deducted me more points for buying a used car than buying a bike, and deducted me more points for not having a wedding with the County Courthouse.

And then there was the question of kids. It asked how many kids our family was going to have. Now clued into the game’s social messaging, I chose “No Kids for us”:

You can see that you gain points for having NO children and and you lose more points for selecting to have kids. Period, end of story. Sure, Kids are expensive–but to suggest its more responsible not to have kids so you can save for retirement better?? I am not convinced of the efficacy, or the quality of this social message–and I say this as someone unmarried, without children.